I help growing e-commerce businesses replatform, integrate, and automate their systems. Most problems I’m brought in to fix aren’t caused by the storefront platform itself, but by poor integrations, inconsistent data, and manual processes that don’t scale.
With over 16 years of hands-on experience, I work directly with business owners and technical teams to deliver reliable platforms that connect cleanly to ERPs, marketing tools, fulfilment systems, and external sales channels.
My work focuses on long-term operability and commercial reality rather than short-term fixes.
Discuss your projectI deliver replatforming projects for BigCommerce, WooCommerce, and Shopify, with a strong focus on data integrity, SEO continuity, and operational stability. Replatforming is treated as a business change project rather than a visual redesign.
Existing data structures, integrations, and workflows are reviewed before migration so that legacy issues are not simply carried forward.
Read more about my replatforming approach →
I design and implement integrations between e-commerce platforms, ERPs, marketing systems, analytics tools, and third-party services using documented APIs and explicit data models.
Integrations are built to handle real-world edge cases such as partial fulfilment, refunds, custom pricing, and multi-channel order flows.
See integrations & automation examples →
I help businesses clean, standardise, and structure product data so it can be reused reliably across storefronts, marketplaces, and internal systems, reducing manual fixes and feed errors.
I build targeted automation and internal tools to remove repetitive admin work, reduce error rates, and improve data visibility, including pragmatic use of AI where it delivers measurable value.
I currently work with Rock Off Trade, a UK-based B2B supplier of licensed band merchandise, supporting their BigCommerce platform with custom functionality, integrations, automation, and data handling.
Previously, I worked as E-commerce Manager at Hotter Shoes, where I was responsible for platform operations, integrations, data flows, and coordination between technical and operational teams.
This in-house experience informs my consultancy work, ensuring recommendations are practical and commercially grounded.
If you’re planning a replatform, struggling with integrations, or losing time to broken data flows, I can help you fix the underlying problems properly.