Most e-commerce problems stem from poor integrations and inconsistent data rather than the storefront platform.
I help businesses design and implement integrations that connect e-commerce platforms, ERPs, marketing tools, analytics, and external sales channels in a reliable and maintainable way.
I have implemented and managed integrations with customer messaging, analytics, and optimisation platforms, ensuring clean data flow and meaningful reporting.
Product feed integrations are designed around data quality and consistency rather than just publishing listings.
Where off-the-shelf connectors fall short, I design custom automation and tooling to remove manual steps and improve visibility across systems.
Many integration projects originate during replatforming work or to support conversion rate optimisation.